See what a lit season returns
Plug in numbers you already know, change any of them and every figure below moves with it. If you are unsure which number to use, the placeholders below are pulled based on industry averages. See the stats.
The math, in full
Unlock your results to see the full math behind them.
These figures are an estimate, not a quote. Lift and capture rates are drawn from post-season counts on our own installs and will vary with your streetscape, weather, merchant mix and event programming. Program cost is modelled from the spend figures you entered; your actual lease or purchase price depends on scope, pole count, structures and install access. Nothing here constitutes a financial projection or a commitment of price — your rep will confirm every number before you take it to a board.
Published figures describe retail behaviour generally, not the effect of seasonal décor. The visit-lift percentages are HOD’s own modelled ranges and are not drawn from these sources.
Measure your own lift
November and December always look good — that is the shopping season, not the décor. These six steps separate the two, so next year you bring your own numbers instead of ours.
Take these numbers with you
Download this model as a one-page PDF to share with your board. Your rep will follow up with a lease and a buy quote for your scope.
